Experimentation in online education: Increasing return on investment through A/B testing
This PhD project is part of a larger project that involves two professors (my promoters), three post-docs, and a programmer. It is a joint effort of the University of Amsterdam (UvA), CITO, and OefenWeb (a spin-off from the UvA Psychological Methods department that delivers gamified math and language practice to primarily primary school children). The aim of the joint research project is to increase the return of investment (ROI) of online learning. In order to accomplish this goal, we develop methods to track children’s math abilities through time and study learning interventions that potentially increase the ROI. Ultimately, a framework that enables us to relatively easily deploy and experiment with learning interventions, and an ability tracker that enables the evaluation of the interventions’ effectiveness, must result in insights in which learning interventions are most effective. My PhD project targets experimentation (i.e., A/B testing) with learning interventions in large-scale online learning systems.
Prof. Dr. Gunter J.K. Maris, Prof. Dr. Han L.J. van der Maas
1 February 2014 – 1 February 2018